How to Promote a New Website

Promoting a website is not a work of one day or one week, it takes time to improve a website’s position on search engines. And if your website is a new one then it takes more time.

For promoting a website we need to make a good strategy before launching it. A good planned activity includes many factors like targeting the keywords, developing unique content with good keyword density and a user friendly interface design with strong structuring of the site.

First of all we need to find out the ultimate goal of the website. The goal may be selling a product or affiliate marketing or some other business promotion. The promotional activities may vary according to the objective of the website. Overall the SEO activities for promoting anew website can include following steps:

• Keyword Research: - Find out the targeted Keywords that can be helpful in getting your goal for the site. Like if you are planning to launch website for tour and travel then it would be good to select keywords of tour travel Packages, hotels booking and travel tips. It is also advisable to select keywords with good search rates. Try to select relevant keywords that define your business.

• Register a domain: - To launch a website on internet you need to have a domain. Register it with a good service provider. Try to book a domain name which can define your business. For example if you are planning to launch a website for tour and travel then use these words: tour, travel in your domain name, else you can use your company’s name.


• Develop quality content: - A quality unique content is the most important factor for promoting your website in search engines. Without good content it is almost impossible to get good rankings for your keywords if you have selected competitive keywords. It is also important to write content with good keyword density. Although unique content will come on good rankings but still it is good to keep good keyword density.

• Developing User friendly attractive web layouts: - An SEO can only promise to bring traffic on your website; he can’t ensure that the traffic will stay for some time on your website before clicking the close icon. So it is important to design a good layout that suits your visitors.


• Know your visitors: - It is also important to find out the people that will visit your site. For example if your website is about Retirement Planning in USA then it can be assumed that old aged people may visit your site. Some of these visitors may have some problems with their eyes or color blindness so be sure to select good colors for your website. Ask your friend, relatives about the combination of colors. New ideas can add to the success of your site.

• Structuring the website: - Structuring or linking the website in a proper way is the most important thing to do. Every static page of your website must be linked from any page so that all of your pages can become reachable from some point. You may try to justify the hierarchy of your site with good linking structure. Also be sure that you include an html sitemap page on your site. This page helps one to get exactly for what he is looking for directly.


• On Page Optimization: - When you have structured you website then you can create the meta tags for each page and do all other SEO activities.

• Developing the website: - After all the activities you can develop your site and launch it on internet.


• Uploading the website and its Google Sitemap: - After developing the site it’s the time to upload it on internet and create its XML sitemap and submit it into search engines.

• Link Building: - Once your site is listed in top Search Engines you can start link building with directory submission and bookmarking.


• Monitoring your website: - Once you have launched your website and visitors have started to come you must monitor the path of the visitors. It is very important to know the flow of the traffic.

• Re optimization: - By analyzing the traffic and other stats one can easily determine that whether the goals are obtained or not so if needed re optimize your site and upload it again.


• Feedback: - Add a section of feedback on your site and check all new feedbacks and think on them.

• Maintenance: - Make changes and modifications on your site to improve its position on search engine results. Add news items or blogs to make it dynamic.

Promotion of a website is not a business of one or two weeks it takes time so don’t panic if you are not getting results as per your expectations. It is patience games so don’t think that you will be on the top after great efforts for some time.

Another important fact is that you are not the one who is trying hard but you are one among millions who are in this business.